HD Optics was founded by Mark A. Ritchie in 2007 when the demand for Cine-Style HD lenses reached an all time high. Although HD Optics is new by name, we’re no strangers to the rental industry. We’ve served our clients for over a decade supporting their projects with cameras, trucks, lights and sound equipment. Customer service has always been our number one priority.

With the growing popularity of Hi End Optics, we’ve chosen to change directions and solely concentrate our efforts on supplying the world’s finest lenses to the film community. The recent trend of full chip HD Cameras is also on the rise and has inspired us to include both 35mm Zooms & Primes to our inventory. Quality glass, competitive rates, and boutique style service has afforded us a solid foothold in the film community.

We look forward to servicing your rental needs.

HD Optics
“Our Focus Is On You”

Mark A. Ritchie
CEO

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